The Bill Dwight Campaign 2011

This summer/fall ol’ Standard Design got into the political game a little, working on the branding & graphics for Bill Dwight’s City Councilor At-Large campaign (Northampton, Mass.). The simple message of “Vote BILL!” and the typographic treatment came to me pretty quickly, and I had a nerdy-graphic-designer good time adapting it to all of the campaign’s various promotional print and web needs. It was great fun to breathe a little life into the normally dull graphics of local politics. I tried to stick in as much crooked type, grit, fake bad trapping, and text bleeding off the edges as I could. I think it all came together quite nicely. It’s been very satisfying to see my graphic work on front lawns all over town. UPDATE: He won.


Bumper sticker design:

Campaign banner design (photo by Paul Shoul):

LEFT: square design – used for Twitter & Facebook profile images and lapel sticker
RIGHT: campaign button

Website header graphic (photo of Bill by Max Germer):

Half page signature ad for the Daily Hampshire Gazette:

campaign mailer/postcard (front):

campaign mailer/postcard (back):

Campaign lawn sign:

Victory cake from The Roost (excellent cake decorating by Nathan Stewart)

…and lastly, the one piece of campaign design work that everyone in town has been talking about:
The William H. Dwight For City Councilor At-Large Memorial Railroad Bridge Mural


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